Discover how successful startups spend post-raise capital on hiring, R&D, and extending their runway.

Explore the culture, collaboration and community that help great ideas grow and thrive.

Strong branding isn’t just for consumer giants - it’s a crucial ingredient for any startups looking to win investor attention. According to research, 77% of venture capitalists say branding plays a major role in how they assess a startup’s potential. In this interview, Tramshed Tech members and creative partners Lyon & Lyon share their insights on why design and storytelling are vital tools in securing investment. For co-founders Annie and Matt, good design is about clarity, confidence, and communication. It helps scale-ups show investors exactly who they are, where they’re headed, and why they matter.