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Digital Cities

Apr 05 - 9:00am

Business Development Day

We’re hosting the last day of Digital Cities which runs from 3rd to 5th April. This day is focused on inspiring and supporting graduates, aspiring entrepreneurs and owners of SME’s to start and scale their business ideas. The day includes growth insights, practical workshops, interviews with successful entrepreneurs and 1 to 1 advice from business support organisations. to focuses on Business Development within the Creative Industries. This is must attend week if you’re working in the creative and tech industries with the opportunity to:

  • network with potential employers
  • build connections between tech and content companies
  • hear from successful entrepreneurs about how they established and built their businesesses
  • learn from successful women in business
  • find out what investment and support is available to entrepreneurs

Digital Cities programme — Friday 5th April

(read on for expanded details)

9:00-10:00am: Tech Nation Report, a Welsh perspective — Gino Brancazio, Tech Nation

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10:00am-12:00pm: Women in Business — Gemma Collins, NatWest

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12:00-1:00pm: Lunch

1:00-3:00pm: Entrepreneurial Panel

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3:00-3:00pm: Marketing 101 — George Savva, Business In Focus

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4:00-5:00pm: Finance for Freelancers — Watts Gregory

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5:00-6:00pm: Social Campaign Management & Paid Advertising — SpinDogs

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Digital Cities programme — Friday 5th April

9:00-10:00am: Tech Nation Report, a Welsh perspective — Gino Brancazio, Tech Nation

We’re kicking off the Business Development Day with a presentation from Gino Brancazio at Tech Nation.

Gino will be giving us an insight into the key findings of the 2018 Tech Nation Report from a Welsh perspective. Among other topics, Gino will connect the dots between the report findings and how South Wales can learn from other digital clusters around the U.K.

The Tech Nation Report is a comprehensive guide to the UK’s digital tech ecosystem providing a detailed insight into the themes that are essential to the success of the UK’s tech entrepreneurs.

(*The Tech Nation Report is available online at: https://technation.io/insights/report-2018/)

Book onto this session — Click here to get your free tickets (via Eventbrite)

10:00am-12:00pm

Women in Business — Gemma Collins, NatWest

What’s holding women back in business? The UK is the start-up capital of Europe, attracting more venture capital than any other European country, yet only one in three UK entrepreneurs is female.

At this event, Cheryl Gourlay, NatWest’s strategic lead for Women in Business for Wales and the South West, will be outlining the main findings of the Rose Review and the Welsh Government’s Supporting Entrepreneurial Women programme. She will be discussing the current landscape and new initiatives to support women in business.

We will also be joined by NatWest’s Entrepreneur Accelerator Manager Ceri Mulqueen, who will take us through a 30-minute taster session on The Entrepreneurial Mindset. Prepare to be challenged on what you really think and believe about your business and your own capabilities!

And we’ll have a Q&A with entrepreneur Kath Chadwick, a journalist and former BBC Wales Current Affairs producer who is a founder of Front Door Communications, a Penarth-based PR and digital marketing agency. We’ll be asking Kath about her experience of leaving corporate life, the challenges she’s faced, and her advice for anyone thinking of going it alone.

Book onto this session — Click here to get your free tickets (via Eventbrite)

12:00-1:00pm: Lunch

1:00-3:00pm

Panel Discussion: What Does It Take To Run Your Own Business?

Our afternoon programme kicks off with a panel discussion on all things entrepreneurship, giving you the chance to hear from some of Wales’ brightest entrepreneurs about how to make the jump from employee to entrepreneur.

  • How to make the jump from employee to entrepreneur,
  • Do’s and don’ts of scaling your business
  • Growing and retaining your team
  • Moving beyond imposter syndrome

Chaired by: Louise Harris (Tramshed Tech, Big Learning Company) and featuring Paul Shepherd (WeBuildBots), Leanne Regan (Regan Management), Matt Wordley (Orchard) and Anwen Aspden (Stable Resources).

The panel discussion will run from 13:00 to roughly 14:30 followed by an audience Q&A so come prepared with some questions.

Book onto this session — Click here to get your free tickets (via Eventbrite)

3:00-3:00pm

Marketing 101 — George Savva, Business In Focus

In this session, George Savva shows us the keys for businesses can build and maintaining long-lasting and ever-present relationships with our audience through effective marketing. More than ever before, small to medium businesses need to create fresh and inviting content that draws customers in and leads them to a purchase. Effective competitive analysis allows businesses to stay relevant in a the evolving digital marketplace. Influence your lead generate sales process through engaging marketing campaigns

After many years running successful marketing business George Savva will be dishing out some golddust wisdom in this hour long session which shows you how to generate leads and drive says through creating engaging marketing campaigns…

From first impressions (identity systems and branding) to how you can keep the conversation going (brand positioning and retargeting customers) this session is all about getting under the hood of how to provide more value to your customers. The session will prompt such questions as how can we stand out from the big brands without becoming part of the noise.

How do we go beyond the transaction to creating a lasting experience?


What relationship do we have with our customer after they have ‘walked out the door’?

How do you turn customers into fans?

As well as sharing his insights, George will lead us through a variety of exercises to help you define your businesses place in the market (through SWOT/competitor analysis) and understanding how to use Minimum Viable Products to test your assumptions and see if your business is viable.

Book onto this session — Click here to get your free tickets (via Eventbrite)

4:00-5:00pm

Finance for Freelancers — Watts Gregory

If you’re a freelancer, entrepreneur or aspiring business owner, this session run by Watts Gregory will go through the key concepts you need to be aware of when running a new business and help you to set up a financial business system for success.

Starting and running your own business can be a daunting challenge with 101 things to think about and keep in check. Of the many responsibilities you’ll have as a business owner, keeping you financial accounts in order is perhaps the most important. Done right it can save you time, money and effort and open up opportunities — done wrong and it can have devastating consequences for your business.

Watts Gregory are an established independent firm of Chartered Accountants, Business Advisers and Tax Consultants who offer support, advice and guidance to new business start-ups. Acting as trusted advisors, Watts Gregory provide clients with impartial and strategic advice that help new business oweners to nuture their idea and see it grow from strength to strength. Off the back of these sessions, Watts Gregory are offering a free consultation for any delegates who book onto this session.

Book onto this session — Click here to get your free tickets (via Eventbrite)

5:00-6:00pm

Social Campaign Management & Paid Advertising — SpinDogs

For our third and last workshop of the afternoon we’ve got Spindogs showing us how to strategise and run content marketing campaigns across social media.

With over 14 years of experience as a business backed up by an extensive portfolio across web development, marketing and creative design, SpinDogs certainly know a thing or two about building successful and profitable relationships with new and existing customers through the delivery of content marketing.

Taking us through the three key steps to running a effect campaign, Spindogs will be giving us some insights into how to strategise, design and build outcomes that meet objectives and exceed expectations.

Book onto this session — Click here to get your free tickets (via Eventbrite)