How to experiment with B2B pricing and communicate it with your customers

How to experiment with B2B pricing and communicate it with your customers Image

Calendar Icon17 May 2022

Clock Icon10:00 - 10:30

Map Pin IconVirtual

A 30-minute interactive virtual session with Matthew Roberts from Stripe.

Image of Tramshed Tech

Hosted by

Tramshed Tech


Summary of event:

A 30-minute interactive session with Matthew Roberts from Stripe to help you figure out how to package your product and engage with customers through pricing.


What will the event cover?

  • Everything you need to know about packaging and the different pricing models (tier-based, per seat, per use, hybrid etc)

  • Freemium vs Paid pricing - what's the difference?

  • How to experiment with your pricing as you scale

  • How to communicate your pricing to your customers


What will the participants get out of the event?

Why should you care: As you’re innovating in new spaces, building unfinished products and facing ambiguous cost structures, it’s crucial to adopt a pragmatic approach towards pricing.

Alongside hiring and fundraising, poorly optimised pricing is a startup killer. Ensuring you’re able to communicate price and experiment as you scale is a fundamental pillar of growth for your startup.


Who is this workshop for?

Pre-series A stage businesses


Speaker Bio

Matt has a background in venture capital and partnerships, with a 2-year stint as a founder where he raised seed investment and later sold the business. Pricing became an essential component of his startup, as it had both a D2C and B2B element. At Stripe, he manages their relationships with the early-stage venture ecosystem across the UK, Ireland and Israel. Alongside his role at Stripe he advises an early stage Series A startup. These sessions explore his experiences as a founder and Stripe's learnings from launching a suite of products over the years.

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