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How to experiment with B2B pricing and communicate it with your customers

Map Pin IconVirtual

Clock Icon10:00 - 10:30

Calendar IconMay 17, 2022

BOOK NOW
BOOK NOW

Map Pin IconVirtual

Clock Icon10:00 - 10:30

Calendar IconMay 17, 2022

BOOK NOW
BOOK NOW
How to experiment with B2B pricing and communicate it with your customers Image
Image of Tramshed Tech

Hosted by

Tramshed Tech

Grangetown

A 30-minute interactive virtual session with Matthew Roberts from Stripe.

Summary of event:

A 30-minute interactive session with Matthew Roberts from Stripe to help you figure out how to package your product and engage with customers through pricing.

 

What will the event cover?

  • Everything you need to know about packaging and the different pricing models (tier-based, per seat, per use, hybrid etc)

  • Freemium vs Paid pricing - what's the difference?

  • How to experiment with your pricing as you scale

  • How to communicate your pricing to your customers

 

What will the participants get out of the event?

Why should you care: As you’re innovating in new spaces, building unfinished products and facing ambiguous cost structures, it’s crucial to adopt a pragmatic approach towards pricing.

Alongside hiring and fundraising, poorly optimised pricing is a startup killer. Ensuring you’re able to communicate price and experiment as you scale is a fundamental pillar of growth for your startup.

 

Who is this workshop for?

Pre-series A stage businesses

 

Speaker Bio

Matt has a background in venture capital and partnerships, with a 2-year stint as a founder where he raised seed investment and later sold the business. Pricing became an essential component of his startup, as it had both a D2C and B2B element. At Stripe, he manages their relationships with the early-stage venture ecosystem across the UK, Ireland and Israel. Alongside his role at Stripe he advises an early stage Series A startup. These sessions explore his experiences as a founder and Stripe's learnings from launching a suite of products over the years.