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PR Masterclass

Sep 05 - 2:30pm

Lessons from a journalist: How to secure media coverage

Want to land press coverage but unsure where to start? Or are your pitches being ignored? In this workshop, national journalist Suzanne Bearne who writes for national titles including The Guardian, The Observer and the BBC and runs The Guardian’s PR and Marketing Masterclass, will explain how the media operates, what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage.

Delving into her 10 years’ experience as a journalist across trade, national and consumer titles, Suzanne will offer guidance on working with the press, explain what to include in a press release, reveal how to take advantage of digital platforms, and provide tips on building relationships with both in-house and freelance journalists.

Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage, whether you’re a startup, an entrepreneur or a big business.

What the workshop will cover:

Suzanne Bearne is a freelance journalist for national titles including The Observer, the BBC, and The Guardian, where she has worked as a commissioning editor. She covers everything from technology and travel to small businesses and lifestyle and has reported from Myanmar, New York and Lisbon.

Please arrive for 2.20pm. The session will start prompt at 2.30pm.

There will be a break half-way through. The session will also include time for any Q&As.

If you have any questions, please email

Early-bird tickets just £85.

Limited spaces available.

For those unable to attend, I also host webinars and have online videos on my website ( full of insider info on how to secure media coverage. Feel free to email me, or follow me on Twitter @sbearne, for more info.

We are not able to offer refunds. However you may transfer your ticket to a colleague/friend providing you email us their name.



“Thanks for a really useful and informative session. A little perspective shift and reminder of the good old PR/journo relationship (’s so easy to get stuck in the in/house bubble!).” – Suzi Burns, head of consumer PR, N Brown

“Suzanne’s masterclass is fascinating, engaging, informative and a real eye opener. In the space of 3 hours I went from a complete beginner to feeling like I knew exactly what to do to get a feature published. She gives you the top tips and all the tools you could need to be successful. Highly recommended!” – Louise, Cocoa Libre

“After a training session with freelancer Suzanne Bearne, I came away feeling completely besotted with my chosen profession. After twenty years in this job, I didn’t think there was anything I didn’t know. I know that sounds full of myself but after a certain amount of time, you can say that right? But actually, Suzanne taught me a lot of things that I’d either forgotten about, taken for granted or just hadn’t even considered.” – Lynsey Walden, director, Front Door Communications

“Suzanne Bearne’s class was interesting and insightful. She used real scenarios and great examples to back up her useful tips and ideas. Came away with much more knowledge and understanding of what journalists are looking for. Would highly recommend.”

“Thanks for the masterclass – even though I’ve been in PR for a good while now it was enormously helpful to me.”