How to think about pricing your B2B product in the early stages

What will the event cover?

• Why pricing is an integral part of a GTM strategy

• The foundations of pricing your B2B startup

• How to capture value and target users through pricing

• Assessing Willingness to Pay

What will the participants get out of the event?

Why should you care: As you’re innovating in new spaces, building unfinished products and facing ambiguous cost structures, it’s crucial to adopt a pragmatic approach towards pricing.You’ll get an insight on how Stripe considers customer segmentation, pricing, and GTM.

Who is this workshop for?

Pre-series A stage businesses

Speaker Bio

Matt has a background in venture capital and partnerships, with a 2-year stint as a founder where he raised seed investment and later sold the business. Pricing became an essential component of his startup, as it had both a D2C and B2B element. At Stripe, he manages their relationships with the early-stage venture ecosystem across the UK, Ireland and Israel. Alongside his role at Stripe he advises an early stage Series A startup. These sessions explore his experiences as a founder and Stripe's learnings from launching a suite of products over the years.