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How to think about pricing your B2B product in the early stages

Map Pin IconVirtual

Clock Icon10:00 - 10:30

Calendar IconMay 10, 2022

BOOK NOW

Map Pin IconVirtual

Clock Icon10:00 - 10:30

Calendar IconMay 10, 2022

BOOK NOW
How to think about pricing your B2B product in the early stages Image
Image of Tramshed Tech

Hosted by

Tramshed Tech

Grangetown

A 30-minute interactive virtual session with Matthew Roberts from Stripe to help you figure out how to price your B2B business correctly.

What will the event cover?

  • Why pricing is an integral part of a GTM strategy

  • The foundations of pricing your B2B startup

  • How to capture value and target users through pricing

  • Assessing Willingness to Pay

 

What will the participants get out of the event?

Why should you care: As you’re innovating in new spaces, building unfinished products and facing ambiguous cost structures, it’s crucial to adopt a pragmatic approach towards pricing.You’ll get an insight on how Stripe considers customer segmentation, pricing, and GTM.

 

Who is this workshop for?

Pre-series A stage businesses

 

Speaker Bio

Matt has a background in venture capital and partnerships, with a 2-year stint as a founder where he raised seed investment and later sold the business. Pricing became an essential component of his startup, as it had both a D2C and B2B element. At Stripe, he manages their relationships with the early-stage venture ecosystem across the UK, Ireland and Israel. Alongside his role at Stripe he advises an early stage Series A startup. These sessions explore his experiences as a founder and Stripe's learnings from launching a suite of products over the years.