How to think about pricing your B2B product in the early stages

How to think about pricing your B2B product in the early stages Image

Calendar Icon10 May 2022

Clock Icon10:00 - 10:30

Map Pin IconVirtual

A 30-minute interactive virtual session with Matthew Roberts from Stripe to help you figure out how to price your B2B business correctly.

Image of Tramshed Tech

Hosted by

Tramshed Tech


What will the event cover?

  • Why pricing is an integral part of a GTM strategy

  • The foundations of pricing your B2B startup

  • How to capture value and target users through pricing

  • Assessing Willingness to Pay


What will the participants get out of the event?

Why should you care: As you’re innovating in new spaces, building unfinished products and facing ambiguous cost structures, it’s crucial to adopt a pragmatic approach towards pricing.You’ll get an insight on how Stripe considers customer segmentation, pricing, and GTM.


Who is this workshop for?

Pre-series A stage businesses


Speaker Bio

Matt has a background in venture capital and partnerships, with a 2-year stint as a founder where he raised seed investment and later sold the business. Pricing became an essential component of his startup, as it had both a D2C and B2B element. At Stripe, he manages their relationships with the early-stage venture ecosystem across the UK, Ireland and Israel. Alongside his role at Stripe he advises an early stage Series A startup. These sessions explore his experiences as a founder and Stripe's learnings from launching a suite of products over the years.

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