Key Marketing Strategies with Hello Starling

Join Hello Starling for an end-of-year marketing and networking event featuring James Robinson, Managing Director at Hello Starling, and Gareth Morgan, CEO and Founder of Liberty Marketing.

The session will explore key marketing strategies to consider for 2026 in a world where the pace of change in marketing is faster than ever. Expect an evening of insightful talks, open discussions, and networking with fellow marketers over food and drinks.

Agenda

Talk One: How AI is Changing SEO and PR

Gareth Morgan, Founder & CEO, Liberty Marketing

Gareth will cut through the AI hype and unpack how large language models (LLMs) are transforming search behaviours. Discover how tools like ChatGPT decide what results to show, how SEO is evolving beyond Google, and why Digital PR is more crucial than ever for brand visibility.

Talk Two: Principal Media – Why It Should Matter to Your Strategy

James Robinson, Managing Director, Hello Starling

James will explain how principal media is shifting the commercial dynamics between agencies, brands, and media owners. It’s not yet mainstream in Wales—but it’s coming—and marketers need to understand the risks, opportunities, and strategic questions to ask now.

Q&A and Networking

Both talks will open to the floor for questions, followed by networking, drinks, and canapés.

Who is the event for?

This event is perfect for marketers, business owners, and communications professionals looking to stay ahead of trends, understand how AI and media models are reshaping marketing, and connect with peers in the industry before the year ends.