Storytelling For Startups: Brand & Sales Narrative

Storytelling For Startups: Brand & Sales Narrative Image

Calendar Icon21 Jun 2022

Clock Icon10:00 - 12:00

Map Pin IconTramshed Tech Grangetown

We understand that it can be difficult to tell your story effectively as a tech startup due to the complex nature of your product/service. During this event, we’ll slice through the noise and learn the importance of storytelling and building a strong narrative for your business. 

Image of Tramshed Tech

Hosted by

Tramshed Tech


Barclays Eagle Labs

Supported by

Barclays Eagle Labs

What will this workshop cover?

Part One: Storytelling for Startups

10am - 10:45am

Here we’ll look at the importance of storytelling and building a strong narrative for your business. We’ll look at real-world examples of this being done well and badly. We’ll provide a practical framework that makes it easier for you to communicate your story and easier for your audience to understand it.

  • The importance of storytelling

  • Using Objective, Strategy & Tactics (OST) to build a narrative

  • The importance of a single narrative for investors, employees, and customers

  • Refining your OST

  • How to communicate your story better

  • The narrative: Act 1 | Act 2 | Act 3


Following the session, you’ll be more confident communicating what you do with a practical framework you can put into action straight away.


Coffee Break ☕

10:45am - 11am


Part Two: Ideas to Say 'Yes!'

11am - 11:45am

In this second session we’re focused on selling to organisations. Most importantly, getting potential customers to stop and listen. Here we focus on your role as the ‘problem solver’ and the principles behind people saying yes. We’ll use practical, real-world examples and demonstrate how most successful sales avoid ‘the pitch’ entirely.

  • Your role as the problem solver

  • The only 3 problems to solve

  • The importance of the innovator and their Objective

  • First contact

  • Principles to pitch

  • Getting a 'commit' to Yes


Following the session, you’ll know how to grab and hold people's attention when talking about your business. You’ll know how to progress to a signed contract through problem solving and not ‘selling’.


Who is this workshop for?

With a focus on how to sell to complex organisations, the content is relevant to start-ups, scale-ups and large businesses with sales people.

You'll find particular value if you're launching something new or something complicated to complex organisations.


Speaker - Martyn Baker: Managing Partner at Gardn.

Whether it was being part of the Twitter UK launch team, leading the adidas global advertising account throughout the World Cup, or managing the Telefonica business at Microsoft... Martyn understands what it takes to build, pitch and sell great ideas on both the local and global stage.

Martyn is now Managing Partner at Gardn - a consultancy that helps new tech tell their stories, go to market and win new business.

Join us virtually. 


51.475071, -3.185383