Statistics show that social media has 3.78 billion social media users worldwide as of 2021. With such a saturated market, how can businesses get their content seen by the right people? We’ve invited Sara Doust, Account Manager at Clickbox Digital to share her top tips on creating & managing effective social media ads.
1. Condense your Audience
There are lots of features when it comes to social media advertising, one of which is tailoring your ads to reach your target customer. You are able to choose key information relating to your ideal demographic such as occupation, gender, likes, dislikes and interests. Be as specific as you can to ensure that your campaign is tailored to target your desired customers and geared around achieving your objective.
2. Keep Consistency
Being consistent is key. Not only do your audience like consistency, social media algorithms like it too. Whether you are scheduling organic or paid posts, be consistent as this will help drive engagement.
It’s also important to have the right mix of content, for example; graphics, images and videos as well as having a balance between paid and organic posts. This will keep your followers engaged and enable you to reach a larger audience.
3. Engage with your Audience
Social media is designed to be social, so ensure that you interact with your audience (like/comment/share/save posts) as a way to build rapport. Keeping your accounts active can help to optimise your content and boost engagement alongside any paid ad spending.
4. Setting Goals
Setting goals is really important, otherwise, how do you know that you have been successful? Use insights within social media platforms to understand how your ads are performing. If a post isn’t doing as well as you had hoped, this could come down to a number of reasons; maybe the content isn’t the right fit, or maybe you are targeting the wrong people. It’s a strong learning curve and helps you to understand your business and target audience better, so be sure to monitor and tweak your ads in order to reach your goals.
5. Reaching a wider audience
Paid ads allow you to reach a much wider audience which can lead to sales opportunities, collaborations, and other business benefits. Reaching more people also allows you to understand which content works best for your business and enables you to learn from this and continue to improve on your content strategy.