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How Can Generative AI Models Be Used in Business?

Generative AI is changing the way businesses work by automating tasks, improving customer experiences, and creating content. Here are 5 ways you can use generative AI in your business.

How Can Generative AI Models Be Used in Business?

As of 2025, 71% of businesses use generative AI in at least one business function.

With businesses constantly seeking new ways to innovate, improve consumer engagement, and streamline processes, generative AI is quickly becoming an essential tool for many companies.

Whether you’re in retail, healthcare, finance, or any other industry, generative AI has a wide range of applications that enable businesses to solve issues and provide value in ways that were previously unimaginable.

In this guide, we’ll discuss what generative models are and highlight how you can integrate them into your business operations.

What Are Generative AI Models?

Generative AI models are a type of artificial intelligence designed to generate new content in the form of text, images, audio, video, or other forms of data. Their creations are based on structures and patterns they’ve learned from existing datasets.

What differentiates them from traditional AI models is that they create new and original content, whereas traditional AI focuses on analysing information and making predictions. In other words, while most AI models mainly understand data, generative AI goes a step further by creating entirely new data based on learned patterns.

There are several types of generative AI models, with the most common types including:

  • Generative Adversarial Networks (GANs): They consist of two parts including a generator that creates new content and a discriminator that decides how close the generated content is to real data. They work together to constantly improve the content they’re creating.  GANs are frequently used for generating realistic images and videos.
  • Autoregressive Models: These models, such as GPT, generate data step-by-step based on previously generated data. For example, when generating text, an autoregressive model might predict the next word in a sentence based on the words that came before it. These models are well-suited for generating coherent sequences of text, making them useful in content creation and customer service automation.
  • Diffusion Models: A newer type of generative model that works by gradually introducing noise to an image or data until it becomes completely random, and then learning how to reverse this process by removing the noise. These models are skilled at creating high-quality, realistic images and videos.

How Can Generative AI Models Be Used in Business?

Now that you’re clear on what generative AI models are, let’s take a look at how they can be used within your business. Here are 5 ways this technology can benefit your business:

1. Content Creation & Marketing

For many entrepreneurs and small business owners, it’s difficult to find the time needed to create high-quality content. Generative AI can help greatly speed up the creation process of various types of content such as blog posts, social media updates and email campaigns.

Woman typing on a laptop.Generative AI can aid you in your marketing efforts by structuring, writing and editing any form of content.

Generative AI tools such as OpenAI’s GPT-5 can help you plan, structure, write, and edit any form of content. Whether you’re looking for support with an article you’re writing, a social media announcement of a launch, or product descriptions, this tool will be able to provide you with ideas and examples. It can give you ways to structure your content, craft what to say in your brand’s tone of voice and even generate infographics to help get your point across.

It’s important to note that generative AI tools can make mistakes, presenting false or fabricated information. Therefore, it’s vital to check all information and aim not to rely on it for complete content creation, but rather use it as a tool to support you.

2. Personalised Customer Experiences

Nowadays, customers want solutions tailored to their specific wants and needs, whether they’re online shopping or using a service. Generative AI can help you appeal to your target audience’s needs in an incredibly personalised way by analysing data and generating focused recommendations, messages and offers.

For instance, in e-commerce businesses, generative AI can suggest products based on a customer’s past purchases and browsing behaviour, which makes them more likely to make a purchase.

In the hospitality industry, AI can create personalised travel itineraries for each traveller based on their preferences, allowing the business to offer personalised support for each of their customers.

Using generative AI to personalise your consumer interactions will lead to improved customer satisfaction, increased loyalty and a boost in conversions! 

3. Product Design & Automation

A key benefit of using generative AI is its ability to innovate and design products. In many industries, especially manufacturing, beauty, fashion and technology, integrating generative AI into your product development process can lead to faster, more creative, and cost-effective solutions.

If you’re in the beauty industry, generative AI can be used to help you generate product ideas and visual prototypes based on current trends and what your target market is looking for. Once you have a product idea, generative AI can further support you in designing the product’s packaging, from its colours to shape and text, all in alignment with your brand.

Woman designing a product on a laptop.From your idea conception to any prototypes, AI can help you innovate, design and improve your products in a few minutes.

AI can further offer fresh insights, suggest improvements and identify issues before they arise. All of these functions mean that it is now possible to complete tasks that once took weeks or months in a fraction of the time.

At Tramshed Tech, we’re passionate about helping businesses unlock the potential of AI-driven solutions. Get in touch with us today to explore how AI can support your business.

4. Customer Service Automation

Customer service is a critical aspect of any business and one that is often very time-consuming. 

Generative AI chatbots and virtual assistants are capable of handling a wide range of customer issues, such as answering frequently asked questions and troubleshooting technical issues. These can include elements like tracking orders, processing returns and pointing customers in the right direction to get their query resolved.

Since they understand natural language, these chatbots can speak to your customers in a human way, allowing you to automate customer interactions without reducing their quality and causing difficulties in communication. 

This ensures that customers receive quick, human-like responses to simple queries, allowing human agents to focus their time and expertise on addressing more complex issues.

5. Business Strategy & Decision-Making

Generative AI can further play a pivotal role in strategic decision-making. These models can analyse large datasets to produce predictions, spot new patterns, and suggest courses of action for companies looking to expand into new markets or improve operations. 

People in a business meeting.Through data analysis, generative AI can provide information in a visual, digestible way to help improve your business strategy.

What’s particularly useful about generative AI models is that they can present this information in a digestible way that is easy to understand. They can generate several graphs, reports and summaries outlining forecast sales, pricing strategies, and predictions about customer demand.

By using these tools, businesses can proactively identify emerging opportunities, minimise risks, and improve the precision of their strategic plans in order to reach their long-term goals.

How We Can Help

We hope this guide has helped you understand the power of generative AI and how it can be used in your business.

At Tramshed Tech, we help businesses unlock the full potential of AI-driven solutions to drive growth and innovation. Whether you're looking to streamline content creation, enhance customer experiences, drive product design, or make data-driven decisions, we have the expertise to help transform your operations.

We are a startup ecosystem home to 50+ companies and 600+ registered members from the digital, creative and tech communities. We’re currently based in Grangetown, Cardiff Central & Newport, Barry and Swansea

Want to know more? Give us a call on 029 2010 3090 or send us an email through our contact form

 

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