5 Tips on Shopify

Covid-19 saw retail ecommerce sky rocket by 27.6% and with over 2 million active websites using Shopify in 2021, we asked Ian Coupland, Head of Design at Tramshed Tech’s Design Centre to teach us best practices.

Covid-19 saw retail ecommerce sky rocket by 27.6% and with over 2 million active websites using Shopify in 2021, we asked Ian Coupland, Head of Design at Tramshed Tech’s Design Centre to teach us best practices.

1. Focus on your theme

Choose a theme that is compatible with the integration of apps. There are so many cool apps and plugins available on Shopify, but some may not translate correctly to your theme. Spend time shopping around until you find the perfect theme for your website.

2. Create a platform suitable for multi-use

Make sure your website is responsive on all platforms and ideally design your website with mobile in mind. Mobile devices account for approximately half of web traffic worldwide and the first quarter of 2021 saw mobile devices generate 54.8% of global website traffic. This will also create a perfect base for you to work from when creating the desktop version.

3. Utilise free channels

If you have a limited budget, utilise free channels to promote your website. Instagram, Pinterest and Tik Tok have become powerful tools in self-promotion and used correctly can reach a large audience.

4. Learn the basics of SEO

It can take a long time to get to grips with content marketing, but it is worth spending a couple of hours learning the basics. Shopify has what you need to get started. You can create and submit a sitemap to optimising images for website speed, add relevant keywords to corresponding pages, add unique titles and meta tags to every page, the list goes on. You can then dive deeper into SEO as time goes on.

5. Start small with your ambitions

Use what you can for free and learn all there is to know about e-commerce and the promotion of your website. By all means, aim big and use the knowledge you gain on your journey to reach the goals set for your business.

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