This month, NatWest, in partnership with Getty Images, is launching a nationwide movement to tackle stereotypes of female founders and help create a more diverse and inclusive visual landscape that shows entrepreneurs as they really are. Featured in the campaign is our very own founder, Louise Harris.
In March 2019, NatWest CEO Alison Rose, launched the Alison Rose Review of Female Entrepreneurship to look into the barriers facing women in business. The report revealed that two key barriers: Women were far less likely than men to know other entrepreneurs or to have strong female role models.
The findings of the report pointed towards some of the ways that entrepreneurship can be made more accessible to women, notably increasing local support by identifying relatable role models as well as accessible mentors and networks.
Since the report was published, NatWest has partnered with Getty Images, to create the Female Focus #BeTheRoleModel collection – an inspirational series of profiles and images helping to champion female-led success stories and change the visual perception of female-run businesses.
Among those featured in the collection is our own founder, Louise Harris (Click to view).
Speaking to NatWest about the project, Louise Harris said it “means so much” to be involved in the bank and Getty Images’ Female Focus #BeTheRoleModel initiative “as I think it is fantastic that they are taking the lead in highlighting the great work of women in business.
“We have started to make progress in championing female entrepreneurs in the UK but we have still so much further to go, so every little step is helping more and more women launch their ideas and innovations.
“We also need to do more to highlight the work of women in business from all sectors and industries to help attract more investment into female-founded businesses and provide diverse role models for the next generation of women in business.”
Do you know an inspiring female entrepreneur?
Nominate a female business owner – or yourself, if you are one – to help NatWest and Getty Images create a truly representative library of images that champions successful female entrepreneurship.
