Digital Marketing Essentials

Adults living or working in Swansea looking to upskill in digital marketing.

• You must be aged 16 or over


• You must live or work in Swansea


• You must not be in full time education immediately prior to the course start date

Introduction to Digital Marketing & Social Media Management

• Who came first? A look at the various different social media platforms throughout the years and putting them in chronological order.


• Understanding the importance of digital marketing and social media.


• Understanding the different types of social media.

Creating Effective Digital Marketing Campaigns

• Understanding the basics of digital marketing campaigns.


• Developing an effective digital marketing strategy.


• Developing effective social media strategies to engage audiences.

Using Analytics

• Utilising analytics.


• Interpretating analytics.

Courses are available until December 2024.