Fundamentals of Digital Marketing

Adults living or working in Swansea looking to upskill in digital marketing.

To qualify for a training session, you must be:  

• 19 years of age or older


• Live or work in Swansea


• Not be currently enrolled in full-time education


• Be a UK national or have Leave to Remain status

Courses are available until December 2025.

Creating Effective Digital Marketing Campaigns

• Understanding the basics of digital marketing campaigns.


• Developing an effective digital marketing strategy.


• Developing effective social media strategies to engage audiences.

Digital Marketing & Social Media Management

• Who came first? A look at the various different social media platforms throughout the years and putting them in chronological order.


• Understanding the importance of digital marketing and social media.


• Understanding the different types of social media.

Using Analytics

• Utilising analytics.


• Interpretating analytics.