5 Tips On User Experience (UX)

29 Oct 2021

Business owners can spend a significant amount of money driving traffic to their website/app but unless this platform is tailored to a user's needs, you’ll see high bounce rates which is detrimental to SEO. We’ve asked Lewis Pitman, UX/UI Designer at Tramshed Tech Design Centre to share his top tips for developing a high-quality user experience.

1. Make it user friendly

Don't reinvent the wheel. There’s a reason most website and mobile apps are structured the way they are, it’s because it works. Why? Because users are used to it, it’s known as Jacob's Law.

2. Keeping it simple

Having too much is an instant user experience nightmare. When the user lands on a page that is jam packed with elements, it can be really distracting. It's called cognitive overload. An experience like this strains a user and gives them too much to think about.

3. Understand your target audience’s needs

It might be an obvious one but it’s really important to understand your target audience’s needs. It’s important to remind yourself that you’re not designing the product for yourself. Ensure that you have done your research and keep asking your audience for feedback. Testing with real users is an essential part of the design process.

4. Practise a prototype before building a real product

Skipping prototyping and putting a lot of effort into building a product is a common mistake amongst many design teams. When you put a lot of effort into creating something that you believe is great, it can be stressful when you realise that what’s you’ve built probably doesn't reach your expectations.

5. Don’t be afraid to make mistakes

Design is a process and mistakes will be made. If you're fearful of making mistakes and try to get everything perfect, you're going to miss out on useful learning experiences.

Interested in learning more about how you can grow your business?

Check out more Top Tips videos on our YouTube channel

Register your interest for the upcoming 2022 Startup Academy!