29 Oct 2021
Don't reinvent the wheel. There’s a reason most website and mobile apps are structured the way they are, it’s because it works. Why? Because users are used to it, it’s known as Jacob's Law.
Having too much is an instant user experience nightmare. When the user lands on a page that is jam packed with elements, it can be really distracting. It's called cognitive overload. An experience like this strains a user and gives them too much to think about.
It might be an obvious one but it’s really important to understand your target audience’s needs. It’s important to remind yourself that you’re not designing the product for yourself. Ensure that you have done your research and keep asking your audience for feedback. Testing with real users is an essential part of the design process.
Skipping prototyping and putting a lot of effort into building a product is a common mistake amongst many design teams. When you put a lot of effort into creating something that you believe is great, it can be stressful when you realise that what’s you’ve built probably doesn't reach your expectations.
Design is a process and mistakes will be made. If you're fearful of making mistakes and try to get everything perfect, you're going to miss out on useful learning experiences.